Brand Strategy & Identity
Positioning workshops, messaging architecture, visual identity, and launch roadmaps that make your narrative unmistakable.
- Competitive intelligence
- Persona & journey mapping
- Naming and identity systems
Brand strategy · Web design · Content systems
The digital studio orchestrating bold brands and conversion-first experiences.
Rookwerks partners with visionary founders to architect web platforms, campaigns, and content engines that scale without losing soul.
12+
Years shipping digital products
3.6x
Average lift in qualified leads
92%
Client retention over 24 months
Signature Engagements
- Brand positioning & messaging playbooks
- Conversion-focused website rebuilds
- Lifecycle marketing & automation architecture
Platforms we optimize
Squarespace
Webflow
Shopify
Klaviyo
Capabilities
We build the connective tissue between brand, product, and growth.
Every engagement is tailored, but each blends strategic research, design systems, and marketing execution to accelerate measurable outcomes.
Experience Design
Conversion-first website rebuilds, UX/UI design, and component libraries that balance storytelling with performance.
- Squarespace & Webflow rebuilds
- Product UX & prototyping
- Design systems & documentation
Growth Marketing Systems
Cohesive content engines, lifecycle campaigns, and analytics frameworks that scale your reach with precision.
- Content strategy & production
- CRM & email automation
- Performance dashboarding
Selected Work
Recent transformations for mission-driven teams.
Northbeam Analytics
Rebuilt the marketing site with clearer product storytelling, leading to a 47% uptick in demo requests within eight weeks.
Explore the case studyHearth & Hilo
Crafted a cohesive brand identity and omnichannel launch plan that doubled repeat purchases year-over-year.
Explore the case studyClimate Forward
Partnered on a narrative-driven fundraising site and lifecycle nurture journey that unlocked a 38% donor lift.
Explore the case studyEngagement Model
Guided, collaborative sprints designed for momentum.
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01 · Discover
We audit your current experience, interview stakeholders, and uncover the opportunity landscape.
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02 · Design
Strategy, messaging, and creative come together in iterative sprints with clear checkpoints and stakeholder alignment.
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03 · Build
Our team develops the website or campaign infrastructure, ensuring performance, accessibility, and scalability.
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04 · Launch & Optimize
We orchestrate deployment, train your team, and monitor key metrics to optimize post-launch.
Studio
Led by strategists, designers, and technologists who thrive at the intersection of craft and conversion.
Founded in Brooklyn in 2013, Rookwerks is a collective of strategists, designers, and builders who have shipped over 120 digital products for venture-backed startups, cultural institutions, and enterprise innovation teams.
We stay close to the work, partnering directly with founders and marketing leaders to translate vision into measurable impact. From storytelling frameworks to marketing automation, we align the entire experience around customer resonance.
120+
Projects launched
18
Industries served
Global
Remote-first team
Newsletter
Insights on brand, experience, and growth in your inbox monthly.
Contact
Ready to build what’s next?
Tell us about your goals and we’ll craft a roadmap tailored to your team, timeline, and KPIs.
- Email hello@rookwerks.com
- LinkedIn /rookwerks
- Studio Brooklyn · Remote first